For the past several years, the word sustainability has been all in the rage. Shops are filled with products claiming to be “sustainable” which gained prominence in the world market and captured consumer’s attention.
But the real question here is, what does it actually mean to buy and use sustainable products?
Well to be honest, sustainable product is a product that’s been designed and made in respect to the environment and consumers who are part of manufacturing process – from collecting raw materials, processing, assembly and transportation, everything’s eco-friendly.
Besides, sustainability is connected to ecology. Meaning to say, a crop is not harming the environment, it should be naturally treated without using fertilizers or chemicals. On the other hand, it might seem to be that sustainable products don’t just refer to cosmetics and beauty products or food. The reason is that, it may also be a part of a commercial field.
There are increasing number of fashion brands, restaurants or furniture that are starting to embrace this concept to bring life to their business.
The thing is, not every product claiming to be “sustainable” is indeed one. There are of course certain characteristics that have to be met. Few of this includes the following:
A product is considered to be sustainable only if it’s been manufactured and made with zero impact on our environment. Whether it’s the collection of raw materials, treaty of same, manufacture of article and whatnot, everything’s eco-friendly.
Sustainable products are hitting two birds with one stone. It has environmental and human factor in mind. A good practice for sustainability is when it’s responsible for human rights of people and their working conditions during the manufacturing of the product. At the same time, it respects the place where it is extracting and creating the products.
Even though a product is undergone sustainable practices, still it has global impact. However, the good thing about this is that, it’s promoting fair trade. They are helping the societies and communities that are manufacturing them by providing socio-economic growth and improving quality of life at the same time.
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